Grieg Green recycling expert takes majority stake in ReFlow

Norwegian ship recycling expert Grieg Green has acquired a majority stake in Danish lifecycle environmental analysis provider ReFlow.

The ReFlow has developed a digital platform that allows “businesses in the maritime value chain to document products’ carbon footprint and make greener and data-driven decisions,” from raw material and equipment procurement and design via fuel choices for vessels, operations, upgrades, and retrofits to end-of-life strategies.

Grieg Green and ReFlow will develop new digital services together and jointly provide the information and tools ship owners need for sustainable decision-making related to design, decarbonisation, optimisation and end-of-life planning of vessels.

Pia Meling, managing director of Grieg Green, said: “We sought to offer data-driven and valuable services that keep our customers compliant with regulations, enable their ESG strategy, and make them more competitive. The best way to achieve this is by partnering with a data-driven software company that shares our purpose and values. We are happy to have found such a partner in ReFlow.”

Pia Meling will become the new chair of the board, with Grieg Maritime Group’s Vidar Lundberg also taking a seat on the board. Founder and board member Rasmus Elsborg-Jensen stays on as chief executive officer, as does the rest of the team.

“The investment in ReFlow will create considerable business, competence and customer synergies while strengthening our purpose of creating maritime solutions for a better future,” noted Pia Meling.

Rasmus Elsborg-Jensen, founder and chief executive of Reflow, noted: “This collaboration harnesses our scientific rigor and Grieg Green’s practical expertise, creating a synergy beyond traditional maritime lifecycle analysis boundaries.”